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CRM & Lead Management

Every lead,
one inbox —
nothing missed.

Your next deal is already in your inbox. Propiofy captures every inquiry from 99acres, MagicBricks, WhatsApp, your website, and Google Ads — then follows up automatically while you focus on closing.

Free CRM forever
All portals in one inbox
WhatsApp automation
No credit card
Lead CRM — Premium Properties
Live
342
Total leads
+24%
18 min
Avg. response
−34%
14
Deals closed
+8
New
12
Rohit Kapoor
3BHK Bandra · ₹3–4 Cr
Hot
Priya Singh
2BHK Andheri · ₹85–95L
99acres
Contacted
8
Amit Shah
Villa Juhu · ₹8 Cr
WA ✓
Visit
5
Meera Joshi
Jun 18, 11am
Confirmed
Closed
14
Raj Mehta
₹84.5L · Jun 14
Won ₹
New lead — Rohit Kapoor
3BHK Bandra · via 99acres · WhatsApp auto-replied
2s ago
The problem

Running your CRM on
WhatsApp and Excel?

Most Indian real estate agents manage leads through a chaotic mix of WhatsApp messages, missed calls, and spreadsheets. Deals get lost. Follow-ups get forgotten. Buyers go cold. Propiofy fixes all of this — for free.

Leads scattered across 5 apps
Inquiries land on 99acres, MagicBricks, WhatsApp, your website, and Google Ads simultaneously — and you have to check each one separately.
Slow follow-ups lose deals
Research shows buyers contact 3–5 agents. The first to respond wins. If you take 2 hours to reply, that buyer has already booked a visit with someone else.
No visibility into your pipeline
Without a CRM, you have no idea how many leads you have, where they are in the process, or which ones are most likely to convert this week.
Team leads go unassigned
In a multi-agent setup, leads often sit unclaimed for hours. No one is responsible. The buyer moves on. The commission is lost.
Follow-ups are manual and forgotten
You tell yourself you'll call back tomorrow. You don't. The lead goes cold. With no automation, every follow-up depends on your memory.
No data on what's actually working
You spend money on 99acres and Google Ads but have no idea which source brings the best buyers. You're flying blind with your marketing spend.
Propiofy fixes every one of these
Full CRM suite

Every tool you need to
capture, nurture, and close

Unified Lead Inbox

Every source.
One inbox.

Every inquiry from every channel — 99acres, MagicBricks, Housing.com, your website, WhatsApp, and Google Ads — lands in a single, organised inbox. No tab-switching. No missed leads.

Auto-tagged by source (portal, ad, organic, WhatsApp)
Lead quality score — AI ranks leads by budget and intent
One-click WhatsApp, call, or email from any lead
Assign leads to agents with one click
All Leads — Unified Inbox
99acres (44)
MagicBricks (17)
WhatsApp (31)
Website (239)
99
Rohit Kapoor
Interested in 3BHK Bandra West · Budget ₹3–4 Cr · Ready to buy
2 min ago
3
Priya Singh
Hi, saw your listing on 99acres. Is 2BHK Andheri still available?
8 min ago
1
MB
Amit Shah
Looking for a luxury villa in Juhu or Bandra. Budget 7–9 Cr.
22 min ago
Meera Joshi
Please schedule a site visit for the 4BHK Villa Whitefield listing.
1 hr ago
Suresh Nair
NRI buyer — interested in Mumbai properties for investment. Budget 2–4 Cr.
2 hr ago
Visual Pipeline

Your entire pipeline.
At a glance.

A Kanban-style deal pipeline that shows you every active lead, where they are in the buying journey, and who's responsible for the next action — without any manual data entry.

5-stage pipeline — New, Contacted, Visit Booked, Negotiating, Closed
Drag-and-drop lead cards between stages
Pipeline value — see total ₹ value of your active deals
Multi-agent view — see all agents' pipelines in one place
Explore pipeline view
Deal Pipeline — June 2026
New
12
Rohit Kapoor
3BHK Bandra · ₹3–4 Cr
Hot
Priya Singh
2BHK Andheri
99acres
Contacted
8
Amit Shah
Villa Juhu · ₹8 Cr
Replied
Visit
5
Meera Joshi
4BHK Villa · Jun 18
Booked
Closed
14
Raj Mehta
2BHK Wakad · ₹84.5L
Won
₹14.2 Cr
Pipeline value
4.2%
Conversion rate
18 min
Avg. response
WhatsApp Automation

Follow up while
you sleep.

Propiofy automatically responds to every new inquiry within 30 seconds — with a personalised WhatsApp message that includes property details, your RERA number, and a call-to-action to book a visit.

Instant auto-reply within 30 seconds of every new inquiry
5-step follow-up drip — pre-written, just activate
Site visit confirmation and reminder messages
Works with your existing +91 or UAE +971 number
WhatsApp Automation
Follow-up SequenceActive
1
Instant reply
Property details + visit CTA
0s
2
Follow-up nudge
If no reply after 4 hours
4 hrs
3
Similar listings
Send 2 alternative options
Day 2
4
Price insight
Market price trend for area
Day 5
AI-Powered Insights

Know who to call
next — and why.

Propiofy's AI analyses your lead activity, response patterns, and buyer behaviour to surface the most important actions — before opportunities slip away.

Lead scoring — AI ranks which leads are most likely to convert
Daily digest — "3 leads need follow-up today"
Stale lead alerts — flags leads going cold before you lose them
Best time to contact — based on each lead's activity pattern
See AI features
Propiofy AI — Today's Actions
3 actions need your attention today
Rohit Kapoor — follow up now
He viewed the Bandra listing 4 times in the last 2 hours but hasn't responded to your message. Buyers this active typically decide within 24 hours.
Call now
5 leads haven't been contacted in 48h
Priya Singh, Amit Shah, and 3 others submitted inquiries 2 days ago with no follow-up. Leads contacted after 48h convert 70% less often.
Bulk follow-up
Friday 6–8pm is your best call window
Your leads respond 3x more on Friday evenings. Schedule your WhatsApp campaigns for Thursday night to arrive Friday morning.
Schedule campaign
Live pipeline view

Your entire team's pipeline
at a glance

Every active lead, every agent, every stage — all visible in one Kanban board. Drag leads between stages. See pipeline value in real time.

New Leads
12
Rohit Kapoor
3BHK Bandra West
₹3–4 Crore
99acres
R
2m
Priya Singh
2BHK Andheri W.
₹85–95 Lakh
WhatsApp
P
8m
Suresh Nair
NRI · Mumbai
₹2–4 Crore
Website
S
1h
Contacted
8
Amit Shah
Villa Juhu
₹7–9 Crore
MB
A
22m
Kavita Rao
3BHK Koramangala
₹1.2–1.5 Crore
Google
K
3h
Visit Booked
5
Meera Joshi
4BHK Whitefield
₹1.65 Crore
Jun 18
M
Jun 18
Negotiating
3
Vikram Mehta
Plot Sarjapur
₹72 Lakh
WA
V
Jun 16
Closed
14
Raj Mehta
2BHK Wakad
₹84.5 Lakh ✓
Won
R
Jun 14
Anita Desai
3BHK Koramangala
₹1.3 Crore ✓
Won
P
Jun 12
₹14.2 Cr
Total pipeline value
342
Active leads this month
4.2%
Lead-to-deal conversion
18 min
Average first response time
Every lead source

One CRM.
Every source.

Propiofy CRM connects to every channel where buyers find you — portals, social, paid ads, and your own website. All leads flow in automatically, no manual import needed.

99
99acres
Portal
MB
MagicBricks
Portal
Housing.com
Portal
WhatsApp
Messaging
Google Ads
Paid ads
Meta Ads
Paid ads
Your Website
Owned
NB
NoBroker
Portal
OLX + QuikrHomes
Classifieds
Propiofy
CRM
Your Website
99 99acres
WhatsApp
Google Ads
Meta Ads
MB MagicBricks
Proven results

What agents achieve with
Propiofy CRM

0 sec
Average first response time
Down from 2+ hours manually
More leads converted to site visits
Compared to no-CRM baseline
0%
Average lead conversion increase in 6 months
Active Propiofy CRM users
0 hrs
Saved every day on manual follow-ups
Via WhatsApp automation
Join an all-star lineup

So many success stories
are powered by Propiofy

★★★★★
"I launched my website in 2 hours. The templates are beautiful and my clients love the professional look."
PS
Priya Sharma
Real Estate Agent · Mumbai
2x
More leads
★★★★★
"RealtyFlow made it so easy. I was getting leads from 99acres and my own website within the same week I signed up!"
RK
Rajesh Kumar
Property Consultant · Delhi
Lead growth
★★★★★
"The CRM is a game-changer. All my leads in one place. The WhatsApp auto-reply saves me 2 hours every single day."
AD
Anita Desai
Broker · Bangalore
2 hrs
Saved daily
★★★★★
"Switched from 4 disconnected tools to Propiofy. Saves me ₹12,000/month and everything works together perfectly."
VM
Vikram Mehta
Agency Owner · Pune
₹12K
Saved/mo
★★★★★
"NRI buyers from Dubai found me through my Propiofy website. Closed ₹3.2 Cr without the buyer visiting India once."
SN
Suresh Nair
NRI Specialist · Kochi
₹3.2 Cr
Remote deal
★★★★★
"I launched my website in 2 hours. The templates are beautiful and my clients love the professional look."
PS
Priya Sharma
Real Estate Agent · Mumbai
2x
More leads
★★★★★
"RealtyFlow made it so easy. I was getting leads from 99acres and my own website within the same week I signed up!"
RK
Rajesh Kumar
Property Consultant · Delhi
Lead growth
★★★★★
"The CRM is a game-changer. All my leads in one place. The WhatsApp auto-reply saves me 2 hours every single day."
AD
Anita Desai
Broker · Bangalore
2 hrs
Saved daily
★★★★★
"Switched from 4 disconnected tools to Propiofy. Saves me ₹12,000/month and everything works together perfectly."
VM
Vikram Mehta
Agency Owner · Pune
₹12K
Saved/mo
★★★★★
"NRI buyers from Dubai found me through my Propiofy website. Closed ₹3.2 Cr without the buyer visiting India once."
SN
Suresh Nair
NRI Specialist · Kochi
₹3.2 Cr
Remote deal
★★★★★
"Propiofy transformed our business. We went from managing 3 disconnected tools to one platform that does everything. Lead conversion increased by 340% in 6 months. I only wish we had found it earlier."
SJ
Sarah Johnson
CEO, Premium Properties · Mumbai
340% lead conversion increase in 6 months
More enquiries
28m
Setup time
4.5
G2 rating

CRM questions,
answered

Is Propiofy CRM really free? What's the catch? +
Yes — Propiofy CRM is completely free for single-admin accounts. There's no time limit, no credit card, and no hidden charges. The free plan includes 1 admin login, 2,000 leads per month, full lead tracking, follow-up reminders, pipeline view, and WhatsApp click-to-chat. Paid plans add multi-agent access, WhatsApp Business API automation, and unlimited leads.
How does the CRM connect to 99acres and MagicBricks? +
Once you connect your portal accounts, every inquiry that comes in via 99acres, MagicBricks, Housing.com, NoBroker, or QuikrHomes is automatically imported into your Propiofy CRM inbox — with the buyer's name, phone number, budget, and the listing they enquired about. You don't need to check the portal dashboards separately. All leads flow into one place in real time.
How does WhatsApp automation actually work? +
Propiofy connects to the WhatsApp Business API using your existing phone number (+91 or international). When a new lead comes in from any source, Propiofy automatically sends a personalised WhatsApp message within 30 seconds — including property details, your RERA number, and a visit booking link. You can set up a 5-step follow-up drip sequence, and Propiofy runs it automatically on a schedule you set.
Can I add multiple agents to the CRM? +
Yes. The Professional plan includes 5 agent seats. The Agency plan includes unlimited agents. You can assign leads to specific agents, set up auto-assignment rules, and track each agent's pipeline and conversion rate separately. Agents see only their own assigned leads unless you grant broader access. Role-based permissions (Admin, Manager, Agent) control exactly who sees and edits what.
Is there a mobile app? +
Propiofy CRM is fully mobile-optimised and works in your browser on any device. A dedicated iOS and Android app is on our roadmap for Q3 2026. In the meantime, you can add Propiofy to your home screen as a Progressive Web App (PWA) from Chrome or Safari for a native-like experience with push notifications for new leads.
Is my client data safe and private? +
All data is encrypted and stored on Indian servers compliant with the DPDP Act 2023. Your lead data is never shared with any third party — not with portals, not with advertisers, not with anyone. You can export all your data at any time in CSV format. Propiofy has no incentive to share your leads since we're a platform, not a portal.
Free CRM — start today

Your leads deserve
a better answer.

10,000+ Indian real estate professionals have already stopped losing deals to slow replies and missed follow-ups. Propiofy CRM is free forever — set up in under 30 minutes.

Free CRM forever All portals connected WhatsApp automation No credit card
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Launch your professional website for free

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