15 years of experience.
Zero online presence.
Rajesh Kumar knows Mumbai's residential market like the back of his hand. After 15 years and 500+ deals, ranging from modest 1BHKs in Andheri to sea-facing penthouses in Bandra, he had built a reputation that most agents would envy. Referrals kept him busy. Word of mouth kept his phone ringing.
But in 2025, something shifted. Buyers who had been referred to him were Googling his name before calling back. They were finding nothing. No website. No reviews. No professional presence. Just a WhatsApp number and a 99acres profile shared by their friend.
"I had one potential buyer — a corporate relocation from Delhi, big budget — who told me directly: 'I Googled you and couldn't find anything, so I went with someone else who had a proper website and RERA verified profile,'" Rajesh told us. "That was the moment I realised I had been invisible online for 15 years."
Why Propiofy — and not a developer,
or Wix, or a portal?
Rajesh's first instinct was to hire a web developer. He got 3 quotes — between ₹55,000 and ₹1.2 lakh. "The ₹55K one looked like it was built in 2014," he said. "The ₹1.2L one was beautiful but would have taken 10 weeks. I didn't have 10 weeks."
A colleague at a networking event mentioned Propiofy. Rajesh went home and signed up for the free plan that night. "I thought it would be another generic website builder, like Wix but Indian," he told us. "Within the first 20 minutes, I realised it was completely different. Every field was exactly what a real estate agent needs. BHK type, carpet area, RERA number, portal sync. It already knew my industry."
The setup took 28 minutes total. At the end of it, rajeshkumar.in was live. RERA verified. Mobile-first. On Google's index within 48 hours.
"The moment I shared my website link in a WhatsApp group of buyers I was working with — within 15 minutes, 3 of them had filled in the enquiry form on the site. That was the first time I understood what I had been missing."
The 3 features that changed everything
1. WhatsApp automation: "My most valuable employee"
"I'm a solo agent. When I'm doing a site visit, I can't reply to a new inquiry from 99acres. Before Propiofy, that lead would wait 2 hours and then maybe go to someone else," Rajesh explained. "Now, every new inquiry — from any source — gets a WhatsApp message within 8 seconds. With my name, my RERA number, the property photos, the exact price, and a booking link. From me. While I'm standing in someone's living room doing a site visit."
The first month after enabling WhatsApp automation, Rajesh's site visit bookings went up 240%. Not because he had more leads — but because his leads were now being converted while they were still warm.
2. The website: "Buyers started trusting me before we even spoke"
Rajesh added his Google reviews, his RERA registration, a professional photo, 500+ deals closed, and 15 years of experience to his profile page. "Buyers would come to site visits saying 'I checked your website — very impressive, 500 deals.' That's the first time a buyer ever said something like that to me." The website was generating social proof on its own — without him doing anything.
3. Portal sync: "I got my Sundays back"
"Every Sunday morning I used to spend 2 hours copying the same listing to 99acres, MagicBricks, Housing.com, and OLX. Now I add it once on Propiofy and it appears on all 6 portals in under a minute. I got my Sundays back." The sync also meant all portal leads flowed into his Propiofy CRM automatically — no more switching between 4 apps to check who had called.
What happened over
90 days
Where Rajesh is going from here
Six months after launching on Propiofy, Rajesh is now considering hiring his first associate. "I have more leads than I can handle alone," he said, a problem that would have seemed impossible to him a year ago. He is exploring Propiofy's Agency plan to add a second agent and set up lead routing between them.
He has also started appearing in Google Search results for "3BHK Bandra West agent" and "RERA verified broker Mumbai" — organic rankings his website earns through consistent publishing of listings and location-specific pages.
"The platform keeps improving. Every month I notice something new — a better AI description, a new portal added, a smarter CRM feature. I'm not just a customer. I feel like the product is growing with me."